Resume


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Experience


Art Director // Barrows
Shopper Marketing Agency // New York, NY + Toronto, CA // May 2017 - Present

Shopper Marketing agency creating transformative retail experiences around the world.

Collaborated with creative directors, managers and strategists, whilst managing 3D designers & graphic designers, to develop 360 campaigns and shopper journeys across range of global retailers within the alcohol, beauty, personal care, food, health and wellness industry.









Senior Graphic Designer // ME to WE
Social Enterprise // Toronto, CA // Oct 2013 - Apr 2017

An innovative social enterprise providing products sourced in Kenya, Ecuador and India that give back to its communities.

Led team of designers and directed shoots with photographers to develop editorial lookbooks, product packaging, catalogues, e-commerce and social media content for seasonal programs, celebrity endorsements and retailer events—while being responsible for all production files.

Part of organization’s first staff trip to Ecuador to see impact of products, experience the culture and its people and build a school kitchen.








Startups


brb
Creative Director / UI / UX Designer // New York, NY // 2020 - 2022

Developed branding and UI and supported on the wire-framing and UX for an all-in-one travel platform for users to to plan trips, build itineraries and share them on the site’s social feature.










Fresh Inc. Mehndi
Co-Founder / Lead Henna Artist // Toronto, CA // 2009 - 2013

Leveraged design techniques and leadership skills to establish the first-ever team-based mobile henna company in North America catering to wedding events, parties and corporate functions.

Developed all marketing material from uniforms, car decals, trade show booths to websites, social posts and editorial spreads.





Capabilities


Adobe Creative Cloud

  • Illustrator

  • InDesign

  • Photoshop

  • XD

  • After Effects

  • Acrobat


Microsoft Office

  • PowerPoint

  • Word

  • Excel

  • Outlook

  • Teams


Other

  • Keynote

  • Figma

  • Sketch

  • HTML / CSS

  • Handlettering

  • Illustration

  • Slack

  • Google Slides

  • Google Meets


Creative

  • Branding
  • UI / UX
  • Editorial
  • Packaging
  • Strategy
  • Shopper Marketing
  • 360 Campaigns
  • Category Transformation
  • Experiential Design
  • Copywriting
  • Deck Design
  • Visual Storytelling
  • Animation
  • Print Production


Leadership

  • Briefing
  • Workbacks
  • Team Building
  • Mentorship
  • Design Critiquing
  • Adaptability
  • Delegation
  • Relationship Management
  • Employee Motivation
  • Cultural Intelligence
  • Portfolio Ownership

Clients


Education


Bachelor Degree in Design
Ontario College of Art & Design University // Toronto, CA // 2009 - 2013

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